I was born in Peru, from a Spanish father and a Peruvian mother. From age 5 I live in Spain but I´m traveling constantly to Peru because its a country where creativity is booming and is the place where I recharge my imagination batteries.
My first foray into the world of wool knitwear began three decades ago; when in 1984, with a friend, I created a brand of wool sweaters. The business venture only lasted one year. When we reached the finals exams of the university … we had to close and focus on studying.
Degree in Political Science from the Universidad Complutense, BA in Sociology from the Universidad Complutense of Madrid and an MBA from the Universidad de Nebrija. My first job was in a French consulting company and then I joined the marketing department of BMW Ibérica. I worked for 22 years in major advertising agencies of Spain leading advertising accounts as diverse as McDonald’s, Ford Motor Company, Pfizer, Mazda, Hertz, Jaguar, Chevrolet, Michelin, Osborne, DGT, Banco Santander Adif ….
After more than 20 years working as a publicist, I worked 3 years in an NGO helping girls in Africa not to suffer genital mutilation, prevent Asian girls not to be sold as human commodities and abolish forced child marriage.
Regarding my hobbies I would highlight, read everything that falls into my hands, photographing people, writing, traveling to exotic places and getting lost in their markets, Thai and Peruvian food and above all spend value time with my family.
I have always been convinced that the alpaca wool is a great unknown in Europe and in Asia and Be ALPACA try to reach all places the benefits of that fiber. In an increasingly globalized world, it seems that we all tend to wear standardized clothes decided by ten or twelve brands of clothing. In Be ALPACA we want to differentiate ourselves from the rest and add value to the excellent work of Peruvian artisans. In recent years the world has recognized Peruvian food as one of the best cuisines. We are convinced that with alpaca wool would happen exactly like that in a short time and everyone will talk about the benefits of our Alpaca wool. The best fiber ever.
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